Apple's new iPad mini

The launch of Apple Inc's iPad mini attracted smaller crowds from Sydney to New York on Nov. 2 than have been typical for previous Apple product debuts, events marked by people lining up for hours or even days.

Monika Merkyte from London poses with her new iPad mini at the Apple store in Covent Garden, London November 2, 2012. Apple fans lined up in several cities to get their hands on the iPad mini on Friday, but the device, priced above rival gadgets from Google and Amazon.com, attracted smaller crowds than at the company's previous global rollouts. REUTERS/Suzanne Plunkett (BRITAIN - Tags: BUSINESS SOCIETY SCIENCE TECHNOLOGY)